Banner
To customize the banner in home page, go to Sales Channel > Online Store > Themes > Customize. There you can see the list of configuration available for all the sections of home page. Here's the detail guidance for customizing banner
Update image
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In home page, click the 'Banner' in Template section
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Click the 'Change' button
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Choose the option, how you would like to upload the image
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Click the Save button. And the image is updated
Update content
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You can see the list of text that can be customized.
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Click on the text that you want to update
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Update the text and click the Save button
Update buttons
You can also update the pages to be redirected from the buttons
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Click the 'Buttons' in banner configuration
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Update the text for button and link
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Click the Save button